News & Events

For Immediate Release

Bookmark & Share
Contact: Vicki Cohn, (914) 740-2156, vcohn@liebertpub.com
Do Students Judge Professors Based on Their Facebook Profiles?

New Rochelle, NY, May 1, 2013—More than 800 million people worldwide use the social networking site Facebook, and 93% of college students have an active Facebook account, according to a recent estimate. As both students and faculty on college campuses increasingly use Facebook as a means of communication, the sharing of personal information, likes and dislikes, or religious and political beliefs, for example, may affect what students think of professors and expect from their classes. This phenomenon is explored in a study published in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal from Mary Ann Liebert, Inc., publishers. The article is available free online on the Cyberpsychology, Behavior, and Social Networking website.

In "Professors' Facebook Content Affects Students' Perceptions and Expectations," Merry Sleigh and coauthors described the reactions of undergraduates who viewed fictitious Facebook profiles created for a male professor. Each student randomly viewed one of six different profiles designed to represent the professor as being either politically conservative or liberal, religious, family or socially oriented, or professional.

The results of the study indicate that the professors' Facebook profiles did affect students' perceptions, but did not affect their course decisions. The authors describe how the students' perceptions of the professors changed depending on whether the professor appeared to be more or less socially oriented and politically liberal or conservative. Students used the professors' Facebook content to make assumptions about how friendly, skilled, and respected by their colleagues they are and how difficult their class would be.

 “It is clear that others form perceptions of us based on what we disclose,” says Brenda K. Wiederhold, PhD, MBA, BCIA, Editor-in-Chief of Cyberpsychology, Behavior, and Social Networking, from the Interactive Media Institute, San Diego, CA. “As Facebook continues to evolve, we must remain cognizant of what we self-disclose.”

About the Journal
Cyberpsychology, Behavior, and Social Networking is a peer-reviewed journal published monthly online with Open Access options and in print that explores the psychological and social issues surrounding the Internet and interactive technologies, plus cybertherapy and rehabilitation. Complete tables of content and a sample issue may be viewed on the Cyberpsychology, Behavior, and Social Networking website.

About the Publisher
Mary Ann Liebert, Inc., publishers is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including Games for Health Journal, Telemedicine and e-Health, and Journal of Child and Adolescent Psychopharmacology. Its biotechnology trade magazine, Genetic Engineering & Biotechnology News (GEN), was the first in its field and is today the industry’s most widely read publication worldwide. A complete list of the firm’s more than 70 journals, books, and newsmagazines is available on the Mary Ann Liebert, Inc., publishers website.