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Contact: Vicki Cohn, (914) 740-2156, vcohn@liebertpub.com
Is YouTube an Effective Research Tool?

New Rochelle, NY, May 29, 2013—YouTube has more than 10 million unique users a month who are younger than 18 years of age, making it an ideal online environment in which to study the impact of various media content and peer feedback on adolescents. A series of experiments were designed to test the effectiveness of using YouTube to present controlled media content and peer comments to teens, and to measure their preferences and moral judgments. The results are presented in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal from Mary Ann Liebert, Inc., publishers. The article is available free on the Cyberpsychology, Behavior, and Social Networking website.

In "YouTube as Research Tool—Three Approaches," Elly Konijn, Jolanda Veldhuis, and Xanthe Plaisier, VU University Amsterdam, The Netherlands, developed experimental materials to post on YouTube. For example, they presented content related to female models and body weight and included prepared peer comments. They then measured how the teens in the study reacted to and interacted with the content. The aim of this experiment was to study the influences of peer feedback and body perception and to identify possible ways to counteract negative influences.

“The authors have done a good job in demonstrating how YouTube can be utilized for systematic research,” says Brenda K. Wiederhold, PhD, MBA, BCIA, Editor-in-Chief of Cyberpsychology, Behavior, and Social Networking, from the Interactive Media Institute, San Diego, CA. “This research can also be extended to other topics as well as to other social networking tools, such as Facebook and Twitter.”

About the Journal
Cyberpsychology, Behavior, and Social Networking is a peer-reviewed journal published monthly online with Open Access options and in print that explores the psychological and social issues surrounding the Internet and interactive technologies, plus cybertherapy and rehabilitation. Complete tables of content and a sample issue may be viewed on the Cyberpsychology, Behavior, and Social Networking website.

About the Publisher
Mary Ann Liebert, Inc., publishers is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including Games for Health Journal, Telemedicine and e-Health, and Journal of Child and Adolescent Psychopharmacology. Its biotechnology trade magazine, Genetic Engineering & Biotechnology News (GEN), was the first in its field and is today the industry’s most widely read publication worldwide. A complete list of the firm’s over 70 journals, books, and newsmagazines is available on the Mary Ann Liebert, Inc., publishers website.