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Contact: Kathryn Ryan, 914-740-2100, kryan@liebertpub.com
The Promise and Profits Driving Our Pill-Popping Culture

New Rochelle, NY, July 30, 2014—We have pills to ease pain, to cure infection, to help us lose weight, to treat chronic conditions, and to enhance our sexual and athletic prowess. Why do pills play such a central role in today's society and could we benefit from taking fewer pills? This provocative topic is explored in the article “'Take Your Pill': The Role and Fantasy of Pills in Modern Medicine,” published in The Journal of Alternative and Complementary Medicine, a peer-reviewed publication from Mary Ann Liebert, Inc., publishers. The article is available free on The Journal of Alternative and Complementary Medicine website.

Coauthors Drew Leder, MD, PhD, Loyola University (Baltimore, MD) and Mitchell Krucoff, MD, Duke University Medical Center (Durham, NC), discuss why pills are such “ideal consumer items” and offer the promise to solve so many of life's problems. They describe some of the adverse effects of pill-taking and of the “exaggerated cultural fantasy” surrounding pills in modern medicine. While many pills offer important therapeutic effects, they should be used more selectively, suggest the authors, and viewed as a “gift.” “

As a healing construct pills concentrate both biochemical and symbolic power,” says Dr. Krucoff, an Executive Editor of the Journal, “however like most powerful things, their place in modern culture can be unbalanced when the healing context is subverted by priorities like financial gain.”

About the Journal
The Journal of Alternative and Complementary Medicine is a monthly peer-reviewed journal publishing observational, clinical, and scientific reports and commentary intended to help healthcare professionals and scientists evaluate and integrate therapies into patient care protocols and research strategies. Complete tables of content and a sample issue may be viewed on The Journal of Alternative and Complementary Medicine website.

About the Publisher
Mary Ann Liebert, Inc., publishers is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including Alternative and Complementary Therapies, Medical Acupuncture, Brain and Gut, and Journal of Medicinal Food. Its biotechnology trade magazine, Genetic Engineering & Biotechnology News (GEN), was the first in its field and is today the industry’s most widely read publication worldwide. A complete list of the firm’s 80 journals, books, and newsmagazines is available on the Mary Ann Liebert, Inc., publishers website.