The PGT Resource Library

Finding More Planned Gifts

Fresh Ideas and Practical Methods

"How can I obtain more planned gifts?" Every effective gift planner asks this question repeatedly. That's because one never arrives at the place where every planned gift has been harvested, every constituent transformed into a donor. There is always one more gift around the corner.

Finding More Planned Gifts helps gift-planners succeed in their marketing efforts. Within these pages, you will discover 29 marketing articles packed with practical ideas and plenty of suggestions from seasoned planned giving officers who are in the trenches doing planned giving work every day. Articles include, "Ten Inexpensive Marketing Ideas," "Unlocking the Potential of Real Estate," Finding Gifts in a Rough Economy" and "Web Sites and Prospects."

Finding More Planned Gifts offers a rich assortment of subject matter that you will reference again and again. Use the book to train staff and inform volunteers . . . and to sharpen your own marketing skills. Read an article a day or spend some concentrated time going through the material in three or four sessions. However you read the book, you will find yourself underlining the text and highlighting fresh ideas and practical insights. For sure, you will want to share what you are reading with other members of your development staff.

Finding More Planned Gifts is a 60-page, 8 1/2 x11 page book containing 29 marketing articles previously published in Planned Giving Today.