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Published Online: 4 January 2007

Motivations for Play in Online Games

Publication: CyberPsychology & Behavior
Volume 9, Issue Number 6

Abstract

An empirical model of player motivations in online games provides the foundation to understand and assess how players differ from one another and how motivations of play relate to age, gender, usage patterns, and in-game behaviors. In the current study, a factor analytic approach was used to create an empirical model of player motivations. The analysis revealed 10 motivation subcomponents that grouped into three overarching components (achievement, social, and immersion). Relationships between motivations and demographic variables (age, gender, and usage patterns) are also presented.

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cover image CyberPsychology & Behavior
CyberPsychology & Behavior
Volume 9Issue Number 6December 2006
Pages: 772 - 775
PubMed: 17201605

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Published online: 4 January 2007
Published in print: December 2006

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Nick Yee
Department of Communication, Stanford University, Palo Alto, California.

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