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Published Online: 14 May 2012

Self-Disclosure Among Bloggers: Re-Examination of Social Penetration Theory

Publication: Cyberpsychology, Behavior, and Social Networking
Volume 15, Issue Number 5

Abstract

Based on Social Penetration theory, this study explores the topics that bloggers disclose on their blogs, and in the real world. A total of 1,027 Taiwanese bloggers participated in this online survey, which revealed that bloggers self-disclosed nine topics (attitude, body, money, work, feelings, personal, interests, experiences, and unclassified). Further, we examined the depth and width of what bloggers self-disclosed to three target audiences (online audience, best friend, and parents), confirming that their disclosure is significantly different for each of these target audiences. Bloggers seemingly express themselves to their best friends the most, followed by parents and online audiences, both in depth and in width. The “wedge model,” proposed by Altman and Taylor (1973), has been extended to online relationships in this study. In comparison to male bloggers, female bloggers seemed to disclose more to their best friends and parents in their daily lives; however, no significant difference was observed in their disclosure to online audiences. Younger bloggers (<20 years old) seemed to disclose a wider range of topics; however, there was no significant difference in the depth of their disclosure on their blogs. Discussions of these results are also presented.

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Published In

cover image Cyberpsychology, Behavior, and Social Networking
Cyberpsychology, Behavior, and Social Networking
Volume 15Issue Number 5May 2012
Pages: 245 - 250
PubMed: 22489546

History

Published online: 14 May 2012
Published in print: May 2012
Published ahead of print: 10 April 2012

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Affiliations

Jih-Hsin Tang
Department of Information Management, National Taipei College of Business, Taipei, Taiwan, Republic of China.
Cheng-Chung Wang
Institute of Business Administration, National Taipei College of Business, Taipei, Taiwan, Republic of China.

Notes

Address correspondence to:Dr. Jih-Hsin TangDepartment of Information ManagementNational Taipei College of BusinessNo. 321, Sec. 1, Jinan Rd.Taipei 100Taiwan,Republic of China
E-mail: [email protected]

Disclosure Statement

No competing financial interests exist.

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