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Published Online: 8 September 2015

Can Coolness Predict Technology Adoption? Effects of Perceived Coolness on User Acceptance of Smartphones with Curved Screens

Publication: Cyberpsychology, Behavior, and Social Networking
Volume 18, Issue Number 9


This study proposes an acceptance model for curved-screen smartphones, and explores how the sense of coolness induced by attractiveness, originality, subcultural appeal, and the utility of the curved screen promotes smartphone adoption. The results of structural equation modeling analyses (N = 246) show that these components of coolness (except utility) increase the acceptance of the technology by enhancing the smartphones' affectively driven qualities rather than their utilitarian ones. The proposed coolness model is then compared with the original technology acceptance model to validate that the coolness factors are indeed equally effective determinants of usage intention, as are the extensively studied usability factors such as perceived ease of use and usefulness.

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Published In

cover image Cyberpsychology, Behavior, and Social Networking
Cyberpsychology, Behavior, and Social Networking
Volume 18Issue Number 9September 2015
Pages: 528 - 533
PubMed: 26348813


Published online: 8 September 2015
Published in print: September 2015


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Ki Joon Kim
Department of Interaction Science, Sungkyunkwan University, Seoul, Korea.
Dong-Hee Shin
Department of Interaction Science, Sungkyunkwan University, Seoul, Korea.
Eunil Park
Department of Business, KAIST, Deajun, Korea.


Address correspondence to:Dr. Dong-Hee Shin25-2 Sungkyunkwan-roJongro-guSeoul 110-745KoreaE-mail: [email protected]

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