Sustainability: The Journal of RecordVol. 7, No. 1 CommentaryHow to Create a New Narrative for Sustainability That Will Work: And Why It Matters (Part 2)Scott G. McNall and George BasileScott G. McNallSearch for more papers by this author and George BasileSearch for more papers by this authorPublished Online:14 Feb 2014https://doi.org/10.1089/SUS.2014.9822AboutSectionsPDF/EPUB Permissions & CitationsPermissionsDownload CitationsTrack CitationsAdd to favorites Back To Publication ShareShare onFacebookTwitterLinked InRedditEmail FiguresReferencesRelatedDetailsCited byFraming sufficiency: Strategies of environmental non-governmental organisations towards reduced material consumption12 March 2021 | Journal of Consumer Culture, Vol. 22, No. 2 Volume 7Issue 1Feb 2014 Information©2014 by Mary Ann Liebert, Inc.To cite this article:Scott G. McNall and George Basile.How to Create a New Narrative for Sustainability That Will Work: And Why It Matters (Part 2).Sustainability.Feb 2014.9-20.http://doi.org/10.1089/SUS.2014.9822Published in Volume: 7 Issue 1: February 14, 2014PDF download